Engagement Rate Calculator
Calculate Instagram, TikTok and X engagement rates — with industry benchmarks.
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About this tool
The metric brands actually buy on: enter followers plus average likes and comments to get engagement rate per post and per follower, benchmarked against current platform averages by account size — essential for influencer vetting and media kits.
How to use the Engagement Rate Calculator
- Enter followers and average likes/comments (last 10 posts).
- Pick the platform.
- Compare your rate against the benchmark for your size tier.
Frequently asked questions
What is a good engagement rate?
Instagram: 1–3% is normal, 3–6% good, 6%+ excellent (small accounts run higher). TikTok runs 3–9%.
Why do rates drop as accounts grow?
Reach dilution — feeds show your content to a smaller share of a larger audience. Benchmarks here adjust for size.