Backlink Value Calculator
Estimate what a backlink is worth in dollars from authority, traffic, and placement.
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About this tool
Is that $200 link placement a bargain or a rip-off? Enter the linking site’s authority, monthly traffic, topical relevance and placement details, and get a transparent dollar-value estimate built from current link-marketplace pricing patterns — plus the red flags that make a link worth $0.
How to use the Backlink Value Calculator
- Enter the linking site’s metrics (authority, traffic, relevance).
- Set placement details: dofollow, in-content, anchor type.
- Compare the estimated value against the asking price.
Frequently asked questions
What makes a link worthless?
Sitewide footers, link pages with hundreds of outbound links, sites with no organic traffic, and anything marked sponsored/nofollow when you paid for equity.
Should I buy links at all?
Google prohibits paid links that pass PageRank. This calculator is for valuing earned placements, sponsorships (marked rel=sponsored) and understanding market rates.