Schema Markup Generator & Validator
Generate JSON-LD for Article, FAQ, Product, LocalBusiness, HowTo and more — and validate it.
Loading tool…
About this tool
Structured data unlocks rich results. Fill a simple form to generate valid JSON-LD for Article, FAQPage, Product, LocalBusiness, Organization, BreadcrumbList, HowTo or WebSite (with sitelinks search box). The built-in validator checks syntax and required properties on any pasted markup.
How to use the Schema Markup Generator & Validator
- Pick a schema type and fill in the fields.
- Copy the generated <script type="application/ld+json"> block into your page.
- Paste any existing markup into the validator tab to check required properties.
Frequently asked questions
Which schema types earn rich results?
FAQ, Product, Review, HowTo, Recipe, Event and Article are the most visible in Google today.
JSON-LD or microdata?
JSON-LD — it is Google’s recommended format and the easiest to maintain.