SEO ROI Calculator
Model traffic, conversions and revenue from rankings — and calculate true SEO ROI.
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About this tool
Justify the budget with math. Enter search volume, target position (CTR curve applied automatically), conversion rate, average order value and monthly SEO cost — get projected visits, conversions, revenue, ROI percentage, payback period and the equivalent PPC cost you avoid.
How to use the SEO ROI Calculator
- Enter keyword volume(s) and the position you expect to reach.
- Set conversion rate, order value and monthly SEO investment.
- Review projected revenue, ROI % and break-even month.
Frequently asked questions
What CTR does position 1 get?
Roughly 25–30% for position 1 on desktop, decaying fast — the calculator uses a current industry CTR curve.
How long until SEO pays back?
Typically 6–12 months for competitive niches; the calculator shows your break-even month explicitly.